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This web site lwconsultingllc.com has the following in the homepage, "Start with the end in mind." We noticed that the website also stated " Welcome to LW Automation Consulting, LLC." It also said " LW Consulting LLC specializes in supporting clients directly, as well as working with material handling companies and client consultants, to evaluate warehousing and distribution automation projects. The focus is to help clients determine which technologies, software, and equipment best match the short and long term requirements and goals of the company. Critical aspects of equipment suitability, install." The header had warehouse equipment as the highest ranking optimized keyword. It is followed by automated material handling, distribution warehouse, and distribution planning which isn't as ranked as highly as warehouse equipment. The next words lwconsultingllc.com used was warehouse design. material handling solutions was included but might not be understood by search crawlers.